Long-term development of a family-based Ragdoll cattery website in Florida, including a complete visual rebrand, migration from Wix to Wix Studio, a new content structure, CMS-powered profiles, and comprehensive SEO optimization designed to rebuild organic visibility.

ABOUT THE CLIENT/

ClassicDoll Ragdolls is a family-based, TICA-registered Ragdoll cattery founded by Victoria Kostenko in 2017 and located in North Port, Florida. The kittens are raised inside the family home, where they receive daily attention and become familiar with children, people, and everyday household life from an early age.

Our collaboration with ClassicDoll began in 2022 and gradually developed from ongoing website support into a complete redesign, restructuring, and search optimization project.

THE CHALLENGE/

After several years of operation and a period without regular content and SEO updates, the website began to lose its search positions. Most organic traffic depended on the homepage, while kitten profiles, breeder cats, and adoption information contributed very little to the website’s overall visibility.

The existing structure offered limited opportunities to optimize individual topics and required considerable manual work whenever a new kitten was added. The visual presentation also no longer reflected the cattery’s experience, family-focused approach, or standard of care.

The objective was to completely update the visual identity, migrate the project to Wix Studio, expand its search-focused structure, and create a website that could be maintained easily and updated consistently—an essential part of rebuilding and protecting its organic visibility.

THE SOLUTION/

The website was completely redesigned and migrated from the classic Wix Editor to Wix Studio. A refreshed visual identity was created using modern typography, an updated color palette, and a warmer, more emotional presentation aligned with the character of a family-raised cattery.

The information architecture was expanded into dedicated sections for available kittens, breeding cats, adoption, pricing, the adoption application, Ragdoll care, recommended supplies, reviews, the gallery, FAQ, blog, and contact information.

CMS-powered dynamic pages were developed for kittens and adult cats. Victoria can now add new profiles, images, parent information, coat color, date of birth, adoption fee, and reservation status without manually designing a new page for every animal.

The website content was rewritten and optimized around relevant searches, the cattery’s location, and the questions prospective owners commonly ask. Headings, metadata, internal links, and local signals for North Port and the wider Florida market were updated. A content-focused blog was also introduced for kitten announcements, Ragdoll breed guides, and practical care information.

WHAT WAS DELIVERED/

Wix Studio Migration / Visual Rebranding / Website Redesign / SEO Recovery / Local SEO / Content Strategy / Information Architecture / Dynamic Kitten Profiles / CMS Development / Adoption Application / Blog / FAQ / Reviews / Internal Linking / Mobile Optimization

THE RESULT/

ClassicDoll Ragdolls received a completely renewed website that presents the cattery professionally, makes available kittens easier to explore, and guides prospective owners from their first visit through to submitting an adoption application.

The new CMS structure significantly simplified ongoing website management. New kittens, photos, availability statuses, and educational content can now be added without rebuilding pages manually. The expanded architecture also distributes the website’s search potential across dedicated pages instead of relying almost entirely on the homepage.

Following the launch, new and updated pages were submitted for indexing. The recovery of organic visibility is still in progress, but the website now has a much stronger and more sustainable SEO foundation for continued growth and long-term rankings.