$150
Essential Logo
from
$350
Visual Identity
from
$999
Identity & Guidelines
02 / PACKAGES & PRICING
From a Logo to a Complete Visual Identity
Choose the essentials for your launch or a comprehensive identity project. Deliverables, intended uses, project stages and revision scope are agreed before work begins.
Essential Logo
$150
A simple vector logo for your website, social media and digital materials.
— Brief and visual preference review
— Up to 3 initial concepts
— Refinement of one selected concept
— Color and black-and-white versions
— Agreed layouts: with or without a symbol, horizontal, vertical or square
— Final PDF, SVG and AI files
Detailed illustrations, mascots and additional standalone marks are quoted separately.
Visual Identity
From $350
A consistent visual foundation for your main customer touchpoints.
— Essential logo design or work with your existing logo
— Brand color palette
— Font selection and pairings
— Graphic elements and layout principles
— An agreed set of assets, such as a business card, social profile graphics or post templates
— A concise color and typography reference
The number of designs and adaptations is agreed before work begins.
Identity & Brand Guidelines
From $999
A visual identity system and detailed guidance for your team, designers and suppliers.
— Visual identity development or refinement
— Logo versions and placement rules
— Clear space, minimum sizes and incorrect usage
— Color specifications and typography hierarchy
— Graphic and image usage principles
— Application examples for agreed materials
— Digital brand guidelines in PDF
The document’s scope is tailored to your project. Layout and production preparation for a printed edition are quoted separately.
Additional Design Services
Quoted per project
For new brand applications, advertising campaigns and custom formats.
— Business cards, certificates, menus and price lists
— Presentations and business proposals
— Packaging, labels and stickers
— Website and digital advertising banners
— Signage, outdoor advertising and vehicle graphics
— Artwork adaptation to production sizes and specifications
We can follow your existing identity or agree on a new visual direction.
Deliverables, concept count and revision rounds are agreed before work begins. Final files are supplied for the selected and approved design. Printing, production and paid font or image licenses are not included in design fees.
03 / WHAT'S INCLUDED
One Identity, Multiple Applications
Specific deliverables depend on the agreed package.
Logo Versions
Your primary logo, symbol and layouts for light and dark backgrounds, websites and smaller formats.
Color & Typography
A palette, font selection and principles for headings, body text and visual emphasis.
Social Media
Avatars, covers and post templates that help maintain a consistent look.
Websites & Digital Assets
Graphics for websites, advertising banners, presentations and digital documents.
Print & Production
Artwork for business cards, packaging, labels and other applications, following agreed production specifications.
Usage Guidelines
A concise reference or detailed guide to keep future materials consistent with your identity.
04 / WHO IT'S FOR
When to Develop or Refresh Your Identity
You’re Launching a Business
You need a logo and essential materials to introduce your business to customers.
Your Materials Look Inconsistent
Your website, social media and print materials need a shared visual system.
Your Business Has Changed
Your current identity no longer reflects your services, audience or personality.
Multiple People Use Your Brand
Your team and suppliers need clear rules, ready-to-use files and application examples.
PIZZERIA · VISUAL IDENTITY
Isabella
Challenge
Express the personality of a family pizzeria through a distinctive visual identity.
Solution
A logo, brand characters and packaging graphics inspired by home-style hospitality and Italian traditions.
RESULT
A consistent visual system for presenting the pizzeria and designing its materials.
SELECTED WORK · LOGO DESIGN
Logofolio
Challenge
Create symbols and wordmarks for businesses with different personalities and audiences.
Solution
Different approaches to form, typography and color, shaped around intended use.
RESULT
A collection of logos demonstrating a range of visual directions.
SELECTED WORK · PRINT DESIGN
Business Card Design
Challenge
Present a business and its contact information within a compact format.
Solution
Layouts combining typography and brand elements for different requirements.
RESULT
A collection of business cards showing varied visual styles and information layouts.
06 / PROCESS
How We Work
01
Brief & Scope
We discuss your business, audience, preferences and references. Intended uses, deliverables, pricing and stages are agreed in advance.
02
Visual Direction
We prepare the agreed number of concepts, review them with you and select one direction to develop.
03
Refinement & Applications
We refine the selected design and create the versions, materials and usage rules included in your package.
04
File Handover
We check the final artwork and deliver the agreed formats. Print materials follow production specifications supplied in advance.