Long-term development of a Florida Ragdoll cattery website, including the original website built from scratch, local and national SEO, migration to Wix Studio, a complete design and structural update, inquiry automation, and preparation for an AI-powered assistant.

ABOUT THE CLIENT/

RagdollsFL is a family-based, TICA- and CFA-registered Ragdoll cattery located in North Port, Florida. The cats live as part of the family, while the kittens are raised inside the home surrounded by children, daily attention, and regular social interaction.

The cattery works with families throughout Florida and across the United States, helping prospective owners choose a kitten, complete the approval process, and arrange pickup or delivery.

Our collaboration with RagdollsFL began in 2020 with the development of its first complete website and continues today.

THE CHALLENGE/

The original RagdollsFL website was developed from scratch in 2020. The initial objective was to establish the cattery online, organize information about its cats, kittens, planned litters, pricing, health policies, and adoption process, and begin generating inquiries through organic search.

Consistent SEO work helped the website achieve strong rankings for important searches in Florida and expand its visibility across the United States. Over time, the project accumulated a substantial amount of content, search history, and regular inquiries. However, its design and technical structure no longer matched current expectations.

The next challenge was to modernize the entire project without losing the authority and search positions it had already earned. This included migrating from the classic Wix Editor to Wix Studio, improving the mobile experience, expanding the website structure, simplifying the management of kittens and litters, and automating communication with prospective owners.

THE SOLUTION/

The website was completely redesigned and migrated to Wix Studio. Its visual identity became more modern and professional while preserving recognizable brand elements and search-relevant content.

The information architecture was expanded into dedicated sections for available kittens, planned and previous litters, breeding cats, adoption, the application form, waitlist, pricing and deposits, health guarantee, kitten contract, pickup, going-home preparation, recommended supplies, testimonials, FAQ, and contact information.

Dynamic CMS pages were developed for kittens, breeding cats, and planned litters. The new system makes it possible to publish photos, characteristics, parent information, dates of birth, adoption fees, go-home dates, and reservation statuses without manually building a separate page for every entry.

Particular attention was given to protecting the website’s existing SEO value during migration. Important URLs and search intent were preserved, redirects were created where addresses changed, and headings, metadata, content, and internal linking were carefully updated. Following the launch, key pages were resubmitted for indexing and their search performance continues to be monitored.

The adoption application, waitlist, and reservation process were organized into a connected customer journey—from discovering a kitten to application approval and deposit. The next stage of the project includes launching an AI chat assistant capable of answering common questions and helping families understand the adoption process at any time.

WHAT WAS DELIVERED/

Website Development / Wix Studio Migration / Complete Website Redesign / SEO & GEO Optimization / SEO-Safe Migration / Dynamic Kitten Profiles / Cat & Litter CMS / Adoption Application / Waitlist / Contact Automation / Reservation Flow / Local SEO / Content Strategy / Redirects & Reindexing / AI Chat Preparation / Mobile Optimization

THE RESULT/

During our long-term collaboration, RagdollsFL developed from a new cattery website into a highly visible project within the Florida Ragdoll market. Organic traffic increased from 763 visits in 2021 to 6,348 in 2023, with organic search accounting for 77% of all website traffic. For the core search term “ragdolls florida,” the website achieved average positions of 2.5 on desktop and 3.5 on mobile.

The updated website retained its established search foundation while gaining a modern design, an improved mobile experience, and a significantly clearer structure. The cattery can now update kittens, cats, and litters more efficiently, while prospective owners can follow a clear journey from discovering RagdollsFL to applying and reserving a kitten.

The project continues to evolve through post-migration ranking monitoring, further search optimization, and the upcoming AI assistant for additional customer communication automation.