Brand identity and responsive interface design for an online flower shop targeting South America. The project includes a Spanish-language interface, a detailed design system, and page layouts for desktop, tablet, and mobile.

ABOUT THE CLIENT/
YaFlorita is an online flower shop project aimed at customers in South America, with Spanish as its primary interface language. The scope combined brand identity development with store interface design, covering the experience from browsing flowers to placing an order.

THE CHALLENGE/
Create a distinctive brand and a cohesive e-commerce interface based on a detailed client specification. The design needed to connect the visual identity with user journeys, address component states, and adapt every page to different devices.

A key part of the brief was establishing a consistent library of components and design rules to support future development.

THE SOLUTION/
The work brought together two closely connected areas: YaFlorita’s brand identity and the store’s UX/UI design. A floral symbol, expressive wordmark, and palette of pink, green, and warm light tones established the brand’s visual character and shaped the interface.

A dedicated design system defined typography, colours, grids, icons, and reusable components with multiple states. This system supported the design of the store’s pages and interactions, including product selection, customer accounts, and a multi-step checkout.

The work followed the client’s specification and included additional recommendations on usability, visual hierarchy, and interface consistency.

WHAT WAS DELIVERED/

A brand symbol and logo suite, including horizontal and vertical symbol-and-wordmark layouts, plus two standalone wordmark versions.

A colour palette, font selection, and typography guidelines.

A dedicated logo usage guide.

A design system covering colours, typography, grids, icons, and a component library.

Buttons, input fields, selection controls, and other interface components with multiple states.

Product cards and a detailed product page.

Pop-ups, interface messages, and chat UI.

Homepage, customer account, blog, and other page designs specified in the brief.

A multi-step checkout flow.

Responsive layouts for every page across desktop, tablet, and mobile.

UX recommendations within the scope of the client’s specification.

THE RESULT/
YaFlorita received a cohesive visual system spanning its logo and usage guidelines, responsive store layouts, and individual component states. The approved design materials provide a foundation for future development.

The client responded positively to both the design and the recommendations. At the time of this case study, the project has not yet moved into development.