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Cattery Websites
Explore websites for US cat breeders, featuring kitten listings, adoption applications, and easy content updates, alongside redesign and SEO work.
ClassicDoll Ragdolls
Long-term development of a family-based Ragdoll cattery website in Florida, including a complete visual rebrand, migration from Wix to Wix Studio, a new content structure, CMS-powered profiles, and comprehensive SEO optimization designed to rebuild organic visibility.
ABOUT THE CLIENT/
ClassicDoll Ragdolls is a family-based, TICA-registered Ragdoll cattery founded by Victoria Kostenko in 2017 and located in North Port, Florida. The kittens are raised inside the family home, where they receive daily attention and become familiar with children, people, and everyday household life from an early age.
Our collaboration with ClassicDoll began in 2022 and gradually developed from ongoing website support into a complete redesign, restructuring, and search optimization project.
THE CHALLENGE/
After several years of operation and a period without regular content and SEO updates, the website began to lose its search positions. Most organic traffic depended on the homepage, while kitten profiles, breeder cats, and adoption information contributed very little to the website’s overall visibility.
The existing structure offered limited opportunities to optimize individual topics and required considerable manual work whenever a new kitten was added. The visual presentation also no longer reflected the cattery’s experience, family-focused approach, or standard of care.
The objective was to completely update the visual identity, migrate the project to Wix Studio, expand its search-focused structure, and create a website that could be maintained easily and updated consistently—an essential part of rebuilding and protecting its organic visibility.
THE SOLUTION/
The website was completely redesigned and migrated from the classic Wix Editor to Wix Studio. A refreshed visual identity was created using modern typography, an updated color palette, and a warmer, more emotional presentation aligned with the character of a family-raised cattery.
The information architecture was expanded into dedicated sections for available kittens, breeding cats, adoption, pricing, the adoption application, Ragdoll care, recommended supplies, reviews, the gallery, FAQ, blog, and contact information.
CMS-powered dynamic pages were developed for kittens and adult cats. Victoria can now add new profiles, images, parent information, coat color, date of birth, adoption fee, and reservation status without manually designing a new page for every animal.
The website content was rewritten and optimized around relevant searches, the cattery’s location, and the questions prospective owners commonly ask. Headings, metadata, internal links, and local signals for North Port and the wider Florida market were updated. A content-focused blog was also introduced for kitten announcements, Ragdoll breed guides, and practical care information.
WHAT WAS DELIVERED/
Wix Studio Migration / Visual Rebranding / Website Redesign / SEO Recovery / Local SEO / Content Strategy / Information Architecture / Dynamic Kitten Profiles / CMS Development / Adoption Application / Blog / FAQ / Reviews / Internal Linking / Mobile Optimization
THE RESULT/
ClassicDoll Ragdolls received a completely renewed website that presents the cattery professionally, makes available kittens easier to explore, and guides prospective owners from their first visit through to submitting an adoption application.
The new CMS structure significantly simplified ongoing website management. New kittens, photos, availability statuses, and educational content can now be added without rebuilding pages manually. The expanded architecture also distributes the website’s search potential across dedicated pages instead of relying almost entirely on the homepage.
Following the launch, new and updated pages were submitted for indexing. The recovery of organic visibility is still in progress, but the website now has a much stronger and more sustainable SEO foundation for continued growth and long-term rankings.
ABOUT THE CLIENT/
ClassicDoll Ragdolls is a family-based, TICA-registered Ragdoll cattery founded by Victoria Kostenko in 2017 and located in North Port, Florida. The kittens are raised inside the family home, where they receive daily attention and become familiar with children, people, and everyday household life from an early age.
Our collaboration with ClassicDoll began in 2022 and gradually developed from ongoing website support into a complete redesign, restructuring, and search optimization project.
THE CHALLENGE/
After several years of operation and a period without regular content and SEO updates, the website began to lose its search positions. Most organic traffic depended on the homepage, while kitten profiles, breeder cats, and adoption information contributed very little to the website’s overall visibility.
The existing structure offered limited opportunities to optimize individual topics and required considerable manual work whenever a new kitten was added. The visual presentation also no longer reflected the cattery’s experience, family-focused approach, or standard of care.
The objective was to completely update the visual identity, migrate the project to Wix Studio, expand its search-focused structure, and create a website that could be maintained easily and updated consistently—an essential part of rebuilding and protecting its organic visibility.
THE SOLUTION/
The website was completely redesigned and migrated from the classic Wix Editor to Wix Studio. A refreshed visual identity was created using modern typography, an updated color palette, and a warmer, more emotional presentation aligned with the character of a family-raised cattery.
The information architecture was expanded into dedicated sections for available kittens, breeding cats, adoption, pricing, the adoption application, Ragdoll care, recommended supplies, reviews, the gallery, FAQ, blog, and contact information.
CMS-powered dynamic pages were developed for kittens and adult cats. Victoria can now add new profiles, images, parent information, coat color, date of birth, adoption fee, and reservation status without manually designing a new page for every animal.
The website content was rewritten and optimized around relevant searches, the cattery’s location, and the questions prospective owners commonly ask. Headings, metadata, internal links, and local signals for North Port and the wider Florida market were updated. A content-focused blog was also introduced for kitten announcements, Ragdoll breed guides, and practical care information.
WHAT WAS DELIVERED/
Wix Studio Migration / Visual Rebranding / Website Redesign / SEO Recovery / Local SEO / Content Strategy / Information Architecture / Dynamic Kitten Profiles / CMS Development / Adoption Application / Blog / FAQ / Reviews / Internal Linking / Mobile Optimization
THE RESULT/
ClassicDoll Ragdolls received a completely renewed website that presents the cattery professionally, makes available kittens easier to explore, and guides prospective owners from their first visit through to submitting an adoption application.
The new CMS structure significantly simplified ongoing website management. New kittens, photos, availability statuses, and educational content can now be added without rebuilding pages manually. The expanded architecture also distributes the website’s search potential across dedicated pages instead of relying almost entirely on the homepage.
Following the launch, new and updated pages were submitted for indexing. The recovery of organic visibility is still in progress, but the website now has a much stronger and more sustainable SEO foundation for continued growth and long-term rankings.
RagdollsFL
Long-term development of a Florida Ragdoll cattery website, including the original website built from scratch, local and national SEO, migration to Wix Studio, a complete design and structural update, inquiry automation, and preparation for an AI-powered assistant.
ABOUT THE CLIENT/
RagdollsFL is a family-based, TICA- and CFA-registered Ragdoll cattery located in North Port, Florida. The cats live as part of the family, while the kittens are raised inside the home surrounded by children, daily attention, and regular social interaction.
The cattery works with families throughout Florida and across the United States, helping prospective owners choose a kitten, complete the approval process, and arrange pickup or delivery.
Our collaboration with RagdollsFL began in 2020 with the development of its first complete website and continues today.
THE CHALLENGE/
The original RagdollsFL website was developed from scratch in 2020. The initial objective was to establish the cattery online, organize information about its cats, kittens, planned litters, pricing, health policies, and adoption process, and begin generating inquiries through organic search.
Consistent SEO work helped the website achieve strong rankings for important searches in Florida and expand its visibility across the United States. Over time, the project accumulated a substantial amount of content, search history, and regular inquiries. However, its design and technical structure no longer matched current expectations.
The next challenge was to modernize the entire project without losing the authority and search positions it had already earned. This included migrating from the classic Wix Editor to Wix Studio, improving the mobile experience, expanding the website structure, simplifying the management of kittens and litters, and automating communication with prospective owners.
THE SOLUTION/
The website was completely redesigned and migrated to Wix Studio. Its visual identity became more modern and professional while preserving recognizable brand elements and search-relevant content.
The information architecture was expanded into dedicated sections for available kittens, planned and previous litters, breeding cats, adoption, the application form, waitlist, pricing and deposits, health guarantee, kitten contract, pickup, going-home preparation, recommended supplies, testimonials, FAQ, and contact information.
Dynamic CMS pages were developed for kittens, breeding cats, and planned litters. The new system makes it possible to publish photos, characteristics, parent information, dates of birth, adoption fees, go-home dates, and reservation statuses without manually building a separate page for every entry.
Particular attention was given to protecting the website’s existing SEO value during migration. Important URLs and search intent were preserved, redirects were created where addresses changed, and headings, metadata, content, and internal linking were carefully updated. Following the launch, key pages were resubmitted for indexing and their search performance continues to be monitored.
The adoption application, waitlist, and reservation process were organized into a connected customer journey—from discovering a kitten to application approval and deposit. The next stage of the project includes launching an AI chat assistant capable of answering common questions and helping families understand the adoption process at any time.
WHAT WAS DELIVERED/
Website Development / Wix Studio Migration / Complete Website Redesign / SEO & GEO Optimization / SEO-Safe Migration / Dynamic Kitten Profiles / Cat & Litter CMS / Adoption Application / Waitlist / Contact Automation / Reservation Flow / Local SEO / Content Strategy / Redirects & Reindexing / AI Chat Preparation / Mobile Optimization
THE RESULT/
During our long-term collaboration, RagdollsFL developed from a new cattery website into a highly visible project within the Florida Ragdoll market. Organic traffic increased from 763 visits in 2021 to 6,348 in 2023, with organic search accounting for 77% of all website traffic. For the core search term “ragdolls florida,” the website achieved average positions of 2.5 on desktop and 3.5 on mobile.
The updated website retained its established search foundation while gaining a modern design, an improved mobile experience, and a significantly clearer structure. The cattery can now update kittens, cats, and litters more efficiently, while prospective owners can follow a clear journey from discovering RagdollsFL to applying and reserving a kitten.
The project continues to evolve through post-migration ranking monitoring, further search optimization, and the upcoming AI assistant for additional customer communication automation.
ABOUT THE CLIENT/
RagdollsFL is a family-based, TICA- and CFA-registered Ragdoll cattery located in North Port, Florida. The cats live as part of the family, while the kittens are raised inside the home surrounded by children, daily attention, and regular social interaction.
The cattery works with families throughout Florida and across the United States, helping prospective owners choose a kitten, complete the approval process, and arrange pickup or delivery.
Our collaboration with RagdollsFL began in 2020 with the development of its first complete website and continues today.
THE CHALLENGE/
The original RagdollsFL website was developed from scratch in 2020. The initial objective was to establish the cattery online, organize information about its cats, kittens, planned litters, pricing, health policies, and adoption process, and begin generating inquiries through organic search.
Consistent SEO work helped the website achieve strong rankings for important searches in Florida and expand its visibility across the United States. Over time, the project accumulated a substantial amount of content, search history, and regular inquiries. However, its design and technical structure no longer matched current expectations.
The next challenge was to modernize the entire project without losing the authority and search positions it had already earned. This included migrating from the classic Wix Editor to Wix Studio, improving the mobile experience, expanding the website structure, simplifying the management of kittens and litters, and automating communication with prospective owners.
THE SOLUTION/
The website was completely redesigned and migrated to Wix Studio. Its visual identity became more modern and professional while preserving recognizable brand elements and search-relevant content.
The information architecture was expanded into dedicated sections for available kittens, planned and previous litters, breeding cats, adoption, the application form, waitlist, pricing and deposits, health guarantee, kitten contract, pickup, going-home preparation, recommended supplies, testimonials, FAQ, and contact information.
Dynamic CMS pages were developed for kittens, breeding cats, and planned litters. The new system makes it possible to publish photos, characteristics, parent information, dates of birth, adoption fees, go-home dates, and reservation statuses without manually building a separate page for every entry.
Particular attention was given to protecting the website’s existing SEO value during migration. Important URLs and search intent were preserved, redirects were created where addresses changed, and headings, metadata, content, and internal linking were carefully updated. Following the launch, key pages were resubmitted for indexing and their search performance continues to be monitored.
The adoption application, waitlist, and reservation process were organized into a connected customer journey—from discovering a kitten to application approval and deposit. The next stage of the project includes launching an AI chat assistant capable of answering common questions and helping families understand the adoption process at any time.
WHAT WAS DELIVERED/
Website Development / Wix Studio Migration / Complete Website Redesign / SEO & GEO Optimization / SEO-Safe Migration / Dynamic Kitten Profiles / Cat & Litter CMS / Adoption Application / Waitlist / Contact Automation / Reservation Flow / Local SEO / Content Strategy / Redirects & Reindexing / AI Chat Preparation / Mobile Optimization
THE RESULT/
During our long-term collaboration, RagdollsFL developed from a new cattery website into a highly visible project within the Florida Ragdoll market. Organic traffic increased from 763 visits in 2021 to 6,348 in 2023, with organic search accounting for 77% of all website traffic. For the core search term “ragdolls florida,” the website achieved average positions of 2.5 on desktop and 3.5 on mobile.
The updated website retained its established search foundation while gaining a modern design, an improved mobile experience, and a significantly clearer structure. The cattery can now update kittens, cats, and litters more efficiently, while prospective owners can follow a clear journey from discovering RagdollsFL to applying and reserving a kitten.
The project continues to evolve through post-migration ranking monitoring, further search optimization, and the upcoming AI assistant for additional customer communication automation.
PrettyFold
Long-term development of a New York Scottish and British cat cattery website, including the original website, search optimization, design restoration following a series of inconsistent edits, structural improvements, and targeted SEO work focused on preserving established visibility.
ABOUT THE CLIENT/
PrettyFold is a home-based, TICA-registered cattery located in Staten Island, New York. The cattery specializes in Scottish Fold, Scottish Straight, and British Shorthair kittens and works with families across New York, New Jersey, Pennsylvania, Connecticut, and other states.
The kittens are raised inside the family home and receive appropriate veterinary preparation before adoption, along with registration documents, microchipping, health coverage, and continued breeder support.
Our collaboration with PrettyFold began in 2023 with the development of its cattery website and its initial search optimization.
THE CHALLENGE/
Following its launch, the website gradually developed stronger search visibility. Management of the project was later temporarily delegated to another member of the client’s team. A series of independent changes made without a unified design or SEO strategy disrupted the website’s visual consistency. Typography, layouts, and interface elements became inconsistent, while duplicated and contradictory content appeared across several pages.
At the same time, the website had already accumulated valuable search history and organic visibility. Rebuilding it without considering the existing structure could have placed its established rankings at risk.
The objective was to restore a professional and consistent presentation, organize the navigation and content, simplify ongoing website management, and introduce targeted SEO improvements without damaging the search foundation already in place.
THE SOLUTION/
The website was comprehensively redesigned in Wix Studio. A consistent visual system was restored across the project, including updated typography, colors, page composition, and responsive behavior. Disconnected elements were brought together into a cohesive experience that better represents the cattery and makes important information easier to find.
The structure was reorganized without unnecessarily removing useful legacy pages. Clear sections were created for available kittens, breeding cats, the adoption application, waitlist, pricing, purchase agreement, kitten care, feeding and supply recommendations, grooming, testimonials, gallery, blog and news, FAQ, and contact information.
Dynamic CMS pages were configured for available kittens and breeding cats. The owner can now publish images, breed, coat color, gender, date of birth, price, description, and current availability status without manually creating a new page layout for every kitten.
SEO work was completed selectively and with careful consideration of the website’s existing search history. Headings, metadata, content hierarchy, internal linking, and local relevance for New York and surrounding states were reviewed and improved. Conflicting content was corrected, indexing settings for dynamic pages were checked, and important updated URLs were resubmitted for crawling.
The user journey was also improved. Visitors can explore available kittens, open detailed profiles, review pricing and adoption terms, submit an application, or join the waitlist. Information about safe in-cabin delivery with an experienced flight nanny was added for families unable to collect their kitten in person.
WHAT WAS DELIVERED/
Wix Studio Redesign / Visual System Restoration / SEO Preservation / Targeted SEO Optimization / Dynamic Kitten Profiles / Cat CMS / Adoption Application / Waitlist / Pricing & Purchase Agreement / Kitten Care Guide / Blog & News / Testimonials / FAQ / Flight Nanny Delivery / Internal Linking / Indexing Review / Mobile Optimization
THE RESULT/
PrettyFold received a professional and visually consistent website that once again reflects the standard of the cattery and organizes a substantial amount of information into a clear system.
The new CMS structure simplified the publication of kittens and availability updates, while the redesigned adoption journey guides prospective owners from discovering the cattery to choosing a kitten, reviewing the terms, and submitting an application.
The website’s established search foundation was preserved while its content structure, internal linking, and opportunities for optimizing individual breeds, kittens, and educational materials were improved. The project is now significantly easier to maintain and expand without disrupting the visual system or page logic.
ABOUT THE CLIENT/
PrettyFold is a home-based, TICA-registered cattery located in Staten Island, New York. The cattery specializes in Scottish Fold, Scottish Straight, and British Shorthair kittens and works with families across New York, New Jersey, Pennsylvania, Connecticut, and other states.
The kittens are raised inside the family home and receive appropriate veterinary preparation before adoption, along with registration documents, microchipping, health coverage, and continued breeder support.
Our collaboration with PrettyFold began in 2023 with the development of its cattery website and its initial search optimization.
THE CHALLENGE/
Following its launch, the website gradually developed stronger search visibility. Management of the project was later temporarily delegated to another member of the client’s team. A series of independent changes made without a unified design or SEO strategy disrupted the website’s visual consistency. Typography, layouts, and interface elements became inconsistent, while duplicated and contradictory content appeared across several pages.
At the same time, the website had already accumulated valuable search history and organic visibility. Rebuilding it without considering the existing structure could have placed its established rankings at risk.
The objective was to restore a professional and consistent presentation, organize the navigation and content, simplify ongoing website management, and introduce targeted SEO improvements without damaging the search foundation already in place.
THE SOLUTION/
The website was comprehensively redesigned in Wix Studio. A consistent visual system was restored across the project, including updated typography, colors, page composition, and responsive behavior. Disconnected elements were brought together into a cohesive experience that better represents the cattery and makes important information easier to find.
The structure was reorganized without unnecessarily removing useful legacy pages. Clear sections were created for available kittens, breeding cats, the adoption application, waitlist, pricing, purchase agreement, kitten care, feeding and supply recommendations, grooming, testimonials, gallery, blog and news, FAQ, and contact information.
Dynamic CMS pages were configured for available kittens and breeding cats. The owner can now publish images, breed, coat color, gender, date of birth, price, description, and current availability status without manually creating a new page layout for every kitten.
SEO work was completed selectively and with careful consideration of the website’s existing search history. Headings, metadata, content hierarchy, internal linking, and local relevance for New York and surrounding states were reviewed and improved. Conflicting content was corrected, indexing settings for dynamic pages were checked, and important updated URLs were resubmitted for crawling.
The user journey was also improved. Visitors can explore available kittens, open detailed profiles, review pricing and adoption terms, submit an application, or join the waitlist. Information about safe in-cabin delivery with an experienced flight nanny was added for families unable to collect their kitten in person.
WHAT WAS DELIVERED/
Wix Studio Redesign / Visual System Restoration / SEO Preservation / Targeted SEO Optimization / Dynamic Kitten Profiles / Cat CMS / Adoption Application / Waitlist / Pricing & Purchase Agreement / Kitten Care Guide / Blog & News / Testimonials / FAQ / Flight Nanny Delivery / Internal Linking / Indexing Review / Mobile Optimization
THE RESULT/
PrettyFold received a professional and visually consistent website that once again reflects the standard of the cattery and organizes a substantial amount of information into a clear system.
The new CMS structure simplified the publication of kittens and availability updates, while the redesigned adoption journey guides prospective owners from discovering the cattery to choosing a kitten, reviewing the terms, and submitting an application.
The website’s established search foundation was preserved while its content structure, internal linking, and opportunities for optimizing individual breeds, kittens, and educational materials were improved. The project is now significantly easier to maintain and expand without disrupting the visual system or page logic.
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