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Kosmetik Studio V

PROJECT TYPE/

Advanced Skincare & Aesthetic Treatments Website

YEAR/

2020

COUNTRY/

Austria

A complete redesign and Wix Studio migration for an advanced skincare and aesthetic treatment studio in Salzburg, including dedicated service pages, local SEO, AI search preparation, and integration with an external booking platform.

ABOUT THE CLIENT/

Kosmetik Studio V is an advanced skincare and aesthetic treatment studio in Salzburg led by Viktoriia Kuhn. The studio specializes in professional skincare and technology-based treatments, including RF Microneedling, Aerolase Neo Advanced, laser hair removal, Hydrafacial, and body treatments.

Its clients come from Salzburg, nearby towns, and the German border region.

THE CHALLENGE/

The original website had been created several years earlier and had successfully supported the operating business. Over time, however, it no longer reflected the standard of the studio’s services or provided enough flexibility to promote individual treatments effectively.

The website required a complete visual and technical update, stronger professional positioning, and an expanded structure for treatment-specific SEO.

It was important to present Kosmetik Studio V not as a conventional beauty salon, but as a modern studio offering specialized technologies and advanced aesthetic treatments. The project also needed to preserve the studio’s established booking process through Treatwell and create a seamless journey from learning about a treatment to booking it on the external platform.

THE SOLUTION/

The website was completely redesigned and migrated to Wix Studio while retaining the recognizable color palette and visual character of the brand. The new design creates a more professional presentation focused on trust, personal expertise, modern technology, and treatment outcomes.

Dedicated, search-optimized pages were created for the studio’s main treatment categories. Each page provides clear information about the procedure, its benefits, suitable concerns, expected outcomes, and frequently asked questions. Particular attention was given to RF Microneedling, Aerolase Neo Advanced, laser hair removal, Hydrafacial, and body treatments.

The website structure, navigation, headings, content, and metadata were extensively revised. Local relevance was strengthened through Salzburg-focused content, nearby service areas, client reviews, specialist information, a blog, and an FAQ section. Key user journeys lead either to the existing Treatwell booking system or to direct contact through WhatsApp.

WHAT WAS DELIVERED/

Wix Studio Migration / Complete Website Redesign / Service Pages / CMS Development / Local SEO / SEO & GEO Optimization / AI Search Preparation / Treatwell Booking Integration / Blog / Reviews / FAQ / Mobile Optimization

THE RESULT/

Kosmetik Studio V received a modern website that better reflects the professional standard of its treatments and technology. The new structure helps visitors understand the available services, compare treatment options, find answers to common questions, and continue directly to the studio’s established booking platform.

Dedicated treatment pages significantly expanded the website’s organic search potential, while local optimization strengthened its visibility for relevant searches in Salzburg and nearby regions. The existing booking process was preserved, allowing the business to benefit from the new website without changing its established workflow.

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