Latans Group

Website redesign and migration to Wix Studio with improved structure, local SEO, and AI Search readiness for a London-based construction company.

ABOUT THE CLIENT/

Latans Group is a London-based construction and renovation company providing painting, decorating, refurbishment, and property improvement services for residential and commercial clients.

CHALLENGE/

The existing website had become visually outdated and technically limited, making future expansion and search visibility more difficult. The project required a full migration to Wix Studio, an improved website structure, better service presentation, and preparation for modern SEO, GEO, and AI Search standards.

SOLUTION/

The website was rebuilt in Wix Studio while preserving existing content and significantly improving the overall structure. Service pages, navigation, metadata, and content organization were redesigned, while SEO/GEO best practices and AI assistant integration were incorporated to support future growth and customer communication.

TECHNOLOGIES/

Wix Studio Migration / Website Redesign / SEO & GEO Optimization / AI Chat Integration / Service Pages / Local SEO / Information Architecture

RESULT/

Latans Group received a modern, scalable website with a clearer service structure, stronger local search optimization, and AI Search readiness. The new platform is easier to maintain, expand, and use as a long-term marketing tool for business growth.